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Why Launching Your Product on Fazier Could Be Your Best Move Yet

If you’re a Notion creator—or any digital product builder—looking for a fair, effective platform to launch your work, you might be familiar with the frustrations of traditional channels like Product Hunt. Over time, these platforms have introduced hurdles that make it increasingly challenging for genuine creators to get their products discovered without jumping through pay-to-play hoops.

As a creator who’s passionate about sharing high-quality Notion templates, I've had my share of frustrations with Product Hunt. Not only do Notion templates seem to be unfairly overlooked, with no chance of being "Featured," but there’s also a troubling trend of offers to buy upvotes. It’s not uncommon to receive emails quoting "$50 for 100 votes" or more, with some even going up to $500 for 1,000 votes. And the cost doesn’t end there—several high-profile "Hunters" have requested $3,000 to $4,000 just to present a product.

This transactional approach has created a skewed landscape, where genuine products get buried while pay-to-win entries float to the top. As a result, Product Hunt faces growing criticism from creators and users alike, prompting many of us to seek new, more equitable platforms.

Then, a few months ago, I discovered Fazier. It’s a refreshing change, designed to give creators—particularly those of us making Notion templates—a fair chance to be seen.

Why Fazier Is Different

Here’s why Fazier stands out:

  1. Equal Exposure for All Products
    Every product launched each day appears on Fazier’s front page. That means every creator gets equal visibility and the chance to be discovered. There’s no inner circle of pay-to-feature products here—just a level playing field for everyone.

  2. No Spammy Messages or Vote-Buying Offers
    In all my time launching on Fazier, I’ve never received offers to buy votes or engage in other transactional practices that dilute the integrity of the platform. This difference fosters a genuine sense of community and trust among creators and users.

  3. Consistent Recognition for Quality Work
    Since joining Fazier, I’ve launched nine Notion templates, earning “Product of the Day” nine times, and even twice winning “Product of the Month.” Fazier’s audience values quality and innovation, giving creators a rewarding sense of accomplishment that comes from being recognized fairly.

  4. Tools and Resources for Newcomers
    After experiencing success on Fazier, I’ve compiled a checklist to help other creators launch successfully and potentially win awards. This guide walks you through everything from preparing a launch strategy to post-launch engagement, making sure you have every tool needed for success on Fazier.

For those tired of the traditional platforms where money often speaks louder than merit, Fazier is a breath of fresh air. It’s a place where creators are valued, products stand on their own, and the audience appreciates genuine innovation.

If you’re ready to share your product with a fair and engaged community, it might be time to give Fazier a try. And with my checklist, you’ll have a roadmap to maximize your launch and gain the recognition your product deserves.

Pre-Launch Checklist

  • Website/Landing Page
    Ensure your product has a professional, user-friendly landing page that explains its purpose, value, and features. This page is the first point of contact for many users, so it should be optimized for conversions and clearly display any unique selling points.

  • Onboarding Process
    A smooth onboarding process helps users understand how to get started with your product. Test it thoroughly to ensure it’s intuitive and guides new users step-by-step, increasing their chances of sticking with it.

  • In-App Experience
    If your product includes an app or interactive component, the user experience needs to be seamless. Make sure navigation is straightforward and key features are easily accessible, enhancing user satisfaction.

  • Analytics
    Setting up analytics is crucial for tracking how users interact with your product. Use tools like Google Analytics to monitor traffic, conversion rates, and user engagement, so you can adjust your approach as needed.

  • Welcome Email Sequence
    Craft a welcome email sequence to engage users right after they sign up. These emails should introduce them to your product, guide them through the initial steps, and provide resources or tips to get the most out of it.

  • Payment
    Ensure your payment process is secure, simple, and transparent. Consider offering multiple payment options to accommodate different users, and clearly communicate any charges to avoid confusion.

  • Direct Link to the Product Page
    Make it easy for people to access your product on Fazier by providing a direct link. This will reduce friction for potential users coming from your social posts or email lists.

  • Product Name
    Choose a memorable and descriptive product name. It should be easy to remember, convey the essence of your product, and stand out from competitors.

  • Tagline (60 Characters)
    Your tagline is your pitch in a nutshell. Keep it short, sharp, and impactful. Make every word count to convey your product’s core benefit or unique angle.

  • Category (4 Categories)
    Select up to four relevant categories on Fazier to maximize exposure to the right audience. This helps in reaching users who are specifically interested in your product’s niche.

  • Topics (Limited to 3)
    Choose topics that closely align with your product. These tags make your product discoverable to users who follow or search for those specific themes on Fazier.

  • Description
    Write a compelling description that not only explains what your product does but also why it matters. Focus on the problem it solves, the value it brings, and what sets it apart.

  • Thumbnail (240×240, can be a GIF)
    Your thumbnail is the first visual users see, so make it eye-catching. Consider using a GIF for added dynamism, showcasing your product in action to grab attention.

  • Pricing (Free, Freemium & Paid)
    Clearly state your pricing model. Transparency builds trust, and users should know upfront if they’ll need to pay, or if a free version is available.

  • Images (1200×628) JPG, PNG
    High-quality images are essential to visually communicate your product’s features and benefits. Aim to make them informative and appealing.

  • Video (YouTube)
    If possible, create a short video to demonstrate your product in action. Videos engage users and provide a quick overview of how your product works and what it offers.

  • Interactive Demo
    An interactive demo allows users to experience your product firsthand. If applicable, offer a demo version to give potential customers a feel for its functionality.

  • Fazier Deal/Promo/Discount
    A special deal or discount can incentivize people to try your product. Consider offering an exclusive promo code for Fazier users to encourage engagement.

  • Makers
    Include information about the makers behind the product. Personal stories or bios add authenticity and allow users to connect with your team on a personal level.

  • Competitors
    Be prepared to mention your competitors. Acknowledging them can help potential users understand where you fit in the market and what differentiates your product.

  • Product’s Twitter
    Set up a Twitter account for your product if you haven’t already. It’s a valuable channel for engaging with your audience, sharing updates, and driving traffic to your Fazier page.

  • First Comment
    Draft a thoughtful first comment for your Fazier page. This can highlight key points, provide additional insights, or answer common questions, setting a positive tone for discussions.

  • Schedule Your Launch
    Plan your launch date carefully, choosing a day and time that maximizes visibility. Scheduling in advance also gives you time to build anticipation on social channels.

  • Post About Your Fazier Launch
    Share your Fazier launch across your social media channels to drive traffic. Tailor each post to the platform’s style and audience for the best results.

  • Announcements for Communities
    Identify relevant online communities or forums where you can announce your launch. Engaging these communities can help you reach an interested audience organically.

  • Prepare Emails for Users/Customers
    If you have an existing user or customer base, send an email about your upcoming launch. Highlight the benefits of the product and encourage them to check it out on Fazier.

Launch Day Checklist

  • Post on Social Media
    Share updates across social media to keep your audience engaged. Post reminders and updates throughout the day to maximize exposure.

  • Respond to Comments
    Actively engage with comments on Fazier and your social channels. Prompt responses show you’re attentive and help build rapport with potential users.

  • Post Again in Groups/Communities
    Give your launch another boost by re-engaging groups or communities. This follow-up can capture attention from users who missed your initial post.

  • DM Supporters
    Reach out to your network and supporters directly, encouraging them to check out your launch. Personalized messages can be more effective than public posts alone.

  • Send Emails to Your Users
    Send a reminder email to your user list, linking directly to your Fazier page and highlighting the benefits of engaging with your product.

  • Track Your Progress
    Monitor your launch day performance, keeping an eye on metrics like visits, upvotes, and feedback. This real-time tracking helps you pivot your strategy if necessary.

  • Post Updates
    Share any milestones or exciting news throughout the day. Keeping your audience updated can boost engagement and sustain momentum.

Post-Launch Checklist

  • Analyze Your Results
    After your launch, take the time to evaluate the data. Look at what worked well and where you can improve for future launches.

  • Share Your Results
    Post a wrap-up of your results and experiences, sharing insights with your audience. It’s a great way to maintain transparency and engage your followers.

  • Thank Everyone
    Show appreciation to everyone who supported your launch, from your team to your audience. A simple thank-you goes a long way in building lasting relationships.

Get Your Free Fazier Launch Checklist

Launching a product can be a thrilling journey, and having a clear, effective checklist can make all the difference. With this template, you’ll be equipped with every step needed to not only make your product shine on Fazier but also to connect with an engaged audience and increase your chances of success. Whether you’re a seasoned creator or launching for the first time, this template is designed to guide you through each phase with confidence and ease.

Ready to make your next launch a success? Get this checklist for free and take the first step toward a standout launch on Fazier. Click the button below to download your free template and start planning your next big product reveal!

Make your next launch a success

Launch with Confidence

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