Mookerjee Design
Interior Design
1 People
5 Days
The obvious build for a design studio was the wrong build for this business.
Every discovery call transcribed, scored, and mined for patterns instead of half-remembered.
Pillar-coded time-blocking designed around scattered ideation, not against it.
Mookerjee Design started as a traditional hospitality creative direction and interior design studio, built on Claire Mookerjee’s 20+ years in design (Gehl Architects, Head of Design at Future Cities Catapult) and proven on her own demonstrator project. Borradill, two cabins above Loch Sunart, went from 30% to 72% occupancy with a 120% increase in weekly rates after her “Design for Return” methodology was applied.
The methodology worked. The operations behind selling it hadn’t caught up.
The business was reshaping mid-flight, and the day-to-day showed it:
The pivot itself was the thing operations had to catch up to:
The business at the moment is going through this change where it's not about a workflow. It's about generating leads and conversations.
Deliberately not a design-studio project tracker. The system was scoped around the loop the business actually runs on: Lead Source → Capture → Qualify → Discovery Call → Proposal → Closed Project → Content → More Leads.
The lead engine
The intelligence layer
Content as a funnel
Structure for a scattered mind
The most valuable outcome of the call was a correction. An earlier website-only analysis had scoped a traditional design-studio workflow; the conversation revealed the business needed a CRM and lead engine first, with design delivery deliberately deferred. The blueprint changed shape before a single database was built.
The client’s verdict on the experience:
I'd spent weeks trying to work out what my new business actually needed. One conversation, and David mapped it back to me more clearly than I could describe it myself.
The first thing a CRM replaces isn’t a tool. It’s the mental ledger of who has been contacted, who is waiting, and who was quietly dropped.
I believe each team member saves between 2 to 3 hours when we use the Notion platform to streamline all our company info. No more jumping from several different platforms and notebooks.
With Lead Source, Relationship Stage, and Priority on every contact, the question stops being “where did this person come from?” and becomes “what’s the next move?”
When 95% of the work is conversations, the conversations are the asset. Transcription plus Key Themes and an Opportunity Score turn each call into something reusable rather than something remembered.
I didn't realize how much I was losing by not remembering my own calls. Now a discovery call turns into a follow-up, a proposal draft, and a newsletter idea without me having to hold all of that myself.
That’s the compounding piece: one hour on a call producing three outputs instead of one, and a body of evidence about which objections keep coming back.
Claire´s newsletter, Atlantic Guild, was already good content. What it wasn’t was connected to anything. Linking issues back to the calls, properties, and projects that inspired them closes the loop between marketing and delivery.
I went from feeling like I was drowning in outreach to feeling like outreach was finally working for me.
The shift is from chasing leads one at a time to running a channel that keeps producing them.
The time-blocking layer exists for the problem Claire named herself fast ideation, scattered follow-through. Pillar-coded blocks give ideas a window and execution a boundary.
The three pillars used to live in three different tabs in my head. Now they live in one calendar, in three colors, and I actually know what Tuesday is for.
Taken together, that’s the test the whole system has to pass:
This is the first system I've used that doesn't ask me to be more organized. It just organizes me.
Solo consultants almost always get sold the wrong system. The recognisable build for a designer is a project tracker, for a coach it’s a client roster, for a studio it’s a delivery pipeline, and all of them describe a business that already has clients. When 95% of the work is conversations, the system has to be a CRM first and a delivery tool eventually. Building the delivery layer early feels productive and quietly solves nothing.
Spending most of your week on outreach with no system behind it?
If your leads live across a spreadsheet, your inbox, and your memory, let’s talk.
Scaling Notion to enterprise level isn’t about bigger databases; it handles those fine. It’s about governance, the standards, security, and structure that keep flexibility from curdling into chaos as you grow from one team to the whole organization.
The best way to structure a Notion workspace for solopreneurs is to build a second brain: one connected place that holds your entire business so your head doesn’t have to, organized around the roles you juggle and kept simple enough that one person can actually run it.
Workflow and process management with Notion fixes the flow itself: defining the stages every piece of work moves through, making each handoff explicit so nothing stalls waiting to be noticed, and holding every step in place so none gets missed.
No pitch deck. No obligation. 30 minutes to understand your business and tell you honestly what I think, including if I’m not the right fit.
Built for the businesses that build everything else.
No product pitches. No padding. One weekly read for serious operators.